Our Mission

Elu Vegan Circle

We see that vegans are deeply driven by their values. This app analyzes users’ mindset, feelings, and perspectives — also beyond animal exploitation. Based on this, it calculates and displays a compatibility score.

Elu Vegan Circle is divided into two sections: Friend Finder and Dating. Users can enable either one or both, depending on what they’re looking for.

It also includes a community feature that automatically connects nearby users who share similar values and meet the community’s criteria.

While this app is not focused directly on activism, it plays an important role: making vegan life easier by reducing social pressure, isolation, and disconnection — challenges that are especially common for those who are new or feel alone in this journey.

Elu Vegan Mind

This application inspires reflection, motivates people to explore veganism, and guides them along their journey. We carefully develop the content to allow users to discover their own values at their own pace, free from judgment or rigid definitions of right and wrong.

What we aim to do:

• Motivate: By tracking and showcasing real impact, we can clearly demonstrate the difference individuals can make.
• Raise awareness: By providing personalized lessons based on users’ interests and dietary habits, ensuring the content is both relevant and engaging.
• Prepare for real-life situations: Through guided learning paths, thoughtful prompts, and brainstorming questions that help users feel confident and grounded when discussing their choices with others.
• Provide assistance: By offering interactive recipes through gamified experiences, ingredient recommendations, nutrition insights, and practical tools such as trusted sources, local businesses, and other helpful apps.
• Reduce social pressure: By connecting users with like-minded people nearby who are on the same journey.

Through these efforts, we aim to build motivation, strengthen people’s capacity, and create meaningful opportunities for change.

Activism

Our plan is to create three interactive experiences that can be shared online and accessed via QR codes, allowing people to engage with them directly on their phones during street activism.

• Ethics: Exploring the patterns and justifications used to defend slavery in the past, and comparing them to those used today in animal exploitation.
• Environment: An engaging quiz featuring some of the most surprising facts about climate change, highlighting the impact of animal agriculture.
• Health: A comparison between the marketing and health effects of the cigarette industry and modern messaging around meat and dairy, supported by recent studies and real advertisements.

After the experience, we invite people to get in touch with us, explore our apps, or connect with us in person during street activism. Through this, we provide ongoing support and guidance after the outreach, rather than simply leaving them to navigate the journey on their own.

As we grow, we aim to spread positive and thought-provoking messages through paid advertising and street banners.

Our Approach

When we are present on the streets, we see ourselves as representatives of veganism. Because of this, our goal is not to create resistance, but to present veganism as something positive, meaningful, and genuinely desirable.

We avoid impulsive or confrontational conversations, and we are careful not to make people feel judged or pressured. Instead, we aim to create an atmosphere that is kind, supportive, and uplifting.

We believe that even when a cause is just, and the reality behind it can be deeply distressing, people often distance themselves from uncomfortable truths. That is why we choose a gentle approach — one that makes it easier for people to stay open, reflect, and engage without feeling overwhelmed.

Next Steps

Find early users and improve the design of Elu Vegan Circle app.

Prepare for activism:
During the early stage of the first app, we are developing the necessary platforms and investing in materials for real-world outreach, so we can begin creating impact beyond the digital space.

Latest Updates

July 2026
• Initial version of Elu Vegan Circle completed
• Preparing for first round of user testing

Earlier Progress

June 2025
• Core idea and concept defined

We Can Make This Better Together!

So far, this project has been a one-person effort — but that’s something I truly want (and need) to change.

Putting ego aside, I know I don’t have all the answers. Whether it’s communication, development, or knowledge, there is always more to learn. The progress made so far has already been shaped by the perspectives and ideas of others, and that’s exactly what makes this project stronger.

I believe that relying only on one person’s view is not enough. That’s why I’m open and genuinely happy to discuss ideas, feedback, and new directions with anyone who feels connected to this vision.

Even if you prefer not to actively participate in discussions, simply using the app or sharing your feedback through votes already makes a meaningful difference.

If you’d like to be part of the journey, feel free to join us on WhatsApp:
Join the community

You can also reach out directly:
Email: elu.life.org@gmail.com
Phone: +34 722 897 021

Monetisation

Our primary goal is not profit, but creating meaningful positive change in the world.

As the project grows, our intention is to evolve into a non-profit organisation, where the use of funds is transparent.

Our vision:

• Revenue generated through our apps will be used to maintain and improve the platform — covering essential costs such as servers and modest team support. Any remaining profit will be reinvested into development, growth, activism, and promotion of veganism.
• If we are fortunate to receive support from collaborators, sponsors, or donors, it will be used exclusively to promote veganism, without allocation toward maintenance or salary expenses. Any major expenses would be made transparently with their approval.