ELU LIFE
Our Mission
We advocate for veganism and work to make it an attractive, inspiring, and desirable way of life. We support everyone on their journey toward veganism, while helping vegans stay confident, connected, and inspired. By bringing people together, we aim to foster meaningful friendships, communities, and lasting bonds that make veganism easier to embrace and stronger to live.
Our Apps
Elu Vegan Mind
Our educational and motivational platform helps people explore veganism, build confidence, and make more conscious choices — while also supporting vegans in staying motivated, strengthening their knowledge, and feeling more confident in conversations about veganism.
Elu Vegan Circle
Our community platform helps vegans and vegan-curious people build meaningful connections, find friends and dates, and discover people who share their values and perspectives — making it easier to create genuine relationships within the vegan community.
Our Experiences
Elu Vegan Mind
This application is built around a 100-day experience designed to attract and support people exploring veganism, while also inspiring and empowering those who are already vegan. Users discover the ethics, environmental, health, and social dimensions of veganism while building knowledge, confidence, and motivation.
What we aim to do:
• Motivate: By tracking and showcasing real impact, we can clearly demonstrate the difference individuals can make.
• Raise awareness: By providing personalized lessons based on users’ lifestyle, ensuring the content is both relevant and engaging.
• Prepare for real-life situations: Through guided learning paths, thoughtful prompts, and brainstorming questions that help users feel confident and grounded when discussing their choices with others.
• Provide assistance: By offering interactive recipes through gamified experiences, ingredient recommendations, nutrition insights, and practical tools such as trusted sources, local businesses, and other helpful apps.
• Reduce social pressure: By connecting users with like-minded people nearby who are on the same journey.
Elu Vegan Circle
We see that vegans are deeply driven by their values. This app analyzes users’ mindset, feelings, and perspectives — also beyond animal exploitation. Based on this, it calculates and displays a compatibility score, which is used to recommend and show people to each other based on how compatible they are.
Elu Vegan Circle is divided into two sections: Friend Finder and Dating. Users can enable either one or both, depending on what they’re looking for.
It also includes a community feature that automatically connects nearby users who share similar values and meet the community’s criteria.
While this app is not focused directly on activism, it plays an important role: making vegan life easier by reducing social pressure, isolation, and disconnection — challenges that are especially common for those who are new or feel alone in this journey.
“Don’t let the messenger become the message.”
We believe that even when a cause is just, and the reality behind it can be deeply distressing, people often distance themselves from uncomfortable truths. That is why we choose a gentle approach — one that keeps the focus on the message rather than how it is delivered, making it easier for people to stay open, reflect, and engage without feeling overwhelmed.
We don't want to win arguments; we want to support and empower people on their journey toward veganism.
Capture attention
Our plan is to spread these experiences online and bring them into street activism, reaching people both digitally and in the real world.
After the experience, we invite people to get in touch with us, explore our apps, or connect with us in person during street activism. Through this, we provide ongoing support and guidance after the outreach, rather than simply leaving them to navigate the journey on their own.
Next Steps
Publish Elu Vegan Mind:
Complete testing and prepare the app for public release by November 2026.
Publish Elu Vegan Circle:
Once our core community has grown large enough, we’ll officially publish the Circle app as well.
Latest Updates
August 2026
• Elu Vegan Mind is under testing
• Elu Vegan Circle is under testing
July 2026
• Initial version of Elu Vegan Circle completed
• Preparing for the first round of user testing
Earlier Progress
June 2025
• Core idea and concept defined
We Can Make This Better Together!
So far, this project has been a one-person effort — but that’s something I truly want (and need) to change.
Putting ego aside, I know I don’t have all the answers. Whether it’s communication, development, or knowledge, there is always more to learn. The progress made so far has already been shaped by the perspectives and ideas of others, and that’s exactly what makes this project stronger.
I believe that relying only on one person’s view is not enough. That’s why I’m open and genuinely happy to discuss ideas, feedback, and new directions with anyone who feels connected to this vision.
Even if you prefer not to actively participate in discussions, simply using the app or sharing your feedback already makes a meaningful difference.
If you’d like to be part of the journey, feel free to join us on WhatsApp:
Join the community
You can also reach out directly:
Email:
elu.life.org@gmail.com
Phone:
+34 722 897 021
Monetisation
Our primary goal is not profit, but creating change in the world.
As the project grows, our intention is to evolve into a non-profit organisation, where the use of funds is transparent.
Our vision:
• We will continue working as volunteers until the project becomes large enough to require dedicated paid support. Revenue generated through our apps will first cover essential maintenance costs. Any remaining profit will be reinvested into further development, growth, and advocacy for veganism.
• If we are fortunate to receive support from collaborators, sponsors, or donors, it will be used exclusively to promote veganism, without allocation toward maintenance or salary expenses. Any major expenses would be made transparently with their approval.
Sources of the quiz "What Destroys Our Planet?"
The following sources were used to support the information, statistics, and explanations presented in the quiz.